Learn From an Adobe Online Survey Failure
Even the big boys with large research budgets fall victim to poorly executed online satisfaction surveys.
Seth Godin’s 5 Tips to Successful Online Surveys
Seth Godin is one of my favorite business writers. He is clearly at the top of the “quantity” of ideas list within the business world, but what is rare to me is – he is also near the top of my list for “quality” of thought. He submitted a wholly digestible list of [...]
Guy Kawasaki’s Take on Customer Surveys
An interesting post today by Guy Kawasaki on the art of customer surveys. He shares some of the insight from Dave Wanetick, managing director of Incremental Advantage. It is well worth a read, though I don’t agree with all the points. Specifically…..
Customers do not want spend time answering surveys. Completing a survey that takes longer [...]
Surveys – Can you trust online?
A great post today by the Wall Street Journal’s Number’s Guy. The question….do we trust online polls? More or less than telephone polls?
